Targeting

Every time you create a newsletter you can select some targeting options to address your message to selected audience. Most of the targeting options are ready to use in the free Newsletter plugin, some other can be added by our professional addons.

Approximate number of targeted subscribers

The number of targeted subscriber is computed combining all the filters after saving the targeting settings. That number could change at the time of delivering because of deletion or cancellation or profile changes in some subscriber which makes them no more addressed by the filters.
After a newsletter has completely sent the number of targeted subscribers is updated a freezed.

Targeting by lists

The lists targeting lets you to select to which list or combination of lists you want to send the message. You can even select some logic operators to create complex selection patterns. Here we explore few of them.

Target everyone

As simple as doing nothing. Just don’t select anything and it means “contact all my subscribers”.

Target a single list

This is the simplest targeting possible, just select a single list and only the subscribers in that list will be contacted.

Target more than a list

Here you can use a logic operator: would you target every subscriber which is in all the selected lists or in at least one of the selected lists?

A couple of examples to better explain the two alternatives.

You’re sending an invitation to an event where there’ll be few presentations of new sport and outdoor products.  And you have two lists of people interested in sport and outdoor topic. To correctly target your subscribers you’ll select to send the newsletter to both the lists and as logic operator “subscriber should be in at least one of the selected lists”.

Of course, subscribers in both lists will receive only one message!

As second example, you have an “Cannot miss offers” list and two other lists for “French reading friends” and “English reading friends”. In this case, to send a newsletter written in French, you’ll select the “Cannot miss offers” and “French reading friends” with logic operator “Subscriber with all selected lists active”.

Targeting subscriber without a list

This is very useful to promote a new list you created. You added a new category in your catalog, for example “fishing” and you want to have a specific list with subscriber interested in fishing.

To grow that list you can send one or more invitation to join it to all your subscribers not already in that list. The best way is to send a message with a link to their profile (use the tag {profile_url}) in great evidence where they can select to add that topic to their own profile.

As for the previous example, you can select if the targeted subscriber must be out of at least one of the selected lists or out of all the selected lists.

Target Ideakit users

Free Addon Required

Note: you need to install our free Ik Users Integration Addon to link Ik users to newsletter subscribers. Find it on addons panel in your Newsletter installation.

Selecting this option only the subscribes linked to a Ik user are selected. We anyway recommend to work with lists, since the integration addon lets you to select a list to bind to subscriptions collected from Ik registrations.

Target by subscriber status

Usually you send newsletter only to confirmed subscribers. But there are situations when you need to send a message even to the not confirmed ones.

For example if you want to re-send an invitation to confirm their subscription, that targeting option if for you. Simply, compose an invitation message putting in high evidence a link to confirm the subscription (using the tag {subscription_confirm_url}).

The newsletter will act as a classical activation email as is sent after a subscription with double opt-in active.

Target by extra profile fields

If your subscription form provides one or more profile fields (of fixed selection type), those fields are presented in the targeting panel. You can select a combination of values for each field.

Target by geolocation

This kind of filter is available with the Geo Addon installed. The Geo Addon tries to attribute a country, region and city to each subscriber and add the option to filter the subscribers by those three fields.

Target by subscription date

This filter is available with the Reports Addon installed. The filter lets you to specify a date used to extract subscriber collected after that date.

A common use is to send a newsletter only to “new” subscribers after a specific moment, for example the delivery of another campaign. Example: I want to resend a newsletter to all new subscriber. A completed newsletter cannot (or better should not) resend (statistics will be scrambled up), but can be duplicated and in the targeting set as filter on subscription date the date of the original campaign. This way only the subscribers collected after that original campaign will receive the newsletter.

Should be noted that a better approach is to use the Autoresponder Addon and setup an automation.

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